DNN – Page SEO

Modified on Thu, Nov 6 at 12:06 PM

While there are many factors that affect a page’s SEO, with the most important being high-quality relevant content and on-page keyword optimization, there are some page settings that can also help improve a page’s SEO. Below are the page settings that are useful for SEO and some best practices.

To begin, log in to the DNN site as an administrator.
In the left-hand admin bar hover over the Content icon and click Pages.
In the page listing on the left, click on the page name that you wish to view or change the SEO settings for.
In the Page Settings window on the right, in the first tab “Details”, here are the most important settings:
1. Title
  Add a compelling unique page title here that accurately describes the page content.
  
  Tip: Include your primary target keyword and keep it under 60-70 chracters to prevent truncation in search results.
2. Description
  Add a unique enticing summary of the page content that encourages a click. This will be displayed as the meta description.
  
  Tip: Include your primary keyword and a call-to-action if possible. Keep the description around 150-160 chracters. The description is not a direct ranking factor but strongly influences clikc-through rate (CTR).
3. Name
  The page name is used to create the Page URL/URL Path, so ensure the Name is short and readable and includes the primary keyword.
Now, there are a few other settings you can check on the Advanced tab under SEO.
1. First, ensure the “Allow Indexing” toggle is turned on for pages you want search engines to crawl and show in results.
  
  Note: If you have pages that you do not want search engines to crawl and display in results like test pages, draft pages, admin only pages you would want to turn this toggle off.
2. In the Page Header Tags area, you can add additional meta tags. Below are some example meta tags that control how your content looks when shared on social media platforms like Facebook, LinkedIn, and X (Twitter). These tags don't directly influence organic search rankings but can be important for getting traffic from social media and increasing visibility on the Search Engine Results Page.

Meta Tag	Purpose/Description	Best Practice for Content/Options
og:title	Defines the title of your content when it appears in a social media feed.	Best Practice: Make it compelling, concise, and accurate to the linked page. It can be slightly different and more promotional than your standard SEO page title (<title> tag). Keep it to 60-90 characters to avoid truncation.
og:type	Defines the type of object you are sharing (e.g., website, article, video).	Options: * website (Default for most pages and homepages) * article (For blog posts or news stories) * video.movie, video.episode, video.tv_show (For video content) * book (For digital books) * profile (For user profiles)
og:image	Defines the URL of the image that will be displayed in the social media post.	Best Practice: Use a high-quality, visually appealing image that represents the content. Technical: Aim for a high-resolution image, ideally 1200 x 630 pixels for optimal display across most platforms. This is the most crucial tag for shareability.
og:url	Defines the canonical URL for the content being shared.	Best Practice: This should be the final, public, complete URL of the page (no session IDs or tracking parameters). It is the URL that users will be taken to when they click the shared post.
og:description	Defines the summary or description of the content.	Best Practice: This is your pitch. It should be engaging, encourage a click, and accurately summarize the content. Keep it between 100-200 characters (around 2-4 sentences).
og:site_name	Defines the overall website name (not the specific page title).	Best Practice: Use your official brand or website name. This helps users recognize the source of the content.
twitter:image	Defines the image for the Twitter Card.	Best Practice: While you can use the same URL as og:image, Twitter allows slightly different formatting. Note: If you use the same image, Twitter will generally respect the og:image tag, but explicitly including twitter:image is a good fail-safe.
twitter:card	Defines the type of Twitter Card (how the shared link visually appears on X/Twitter).	Options: * summary (A small thumbnail image on the left/top with text) * summary_large_image (A large, prominent image spanning the width of the post—highly recommended for impact) * app (For linking to a mobile app) * player (For embedding video/audio)

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